The landscape of selling has transformed dramatically over the past few years, particularly in a post Covid world in which more...

I flew back to Boston from San Diego yesterday. I, like many others attended a stimulating conference on The Power of AI and the impact...

Rediscovering Your Company's Mojo in this post COVID Era There are many articles about life after the Corona Virus. In fact so many I was...

Like many who are reading this, I am sitting at home on a laptop with a backlight for my zoom calls, an iPad and phone sitting in...

In the world of business, it's not uncommon to hear terms like "passion," "purpose," and "private equity funding" being used to describe...

The very concept of the ‘metaverse” is itself an invention of the metaverse, having been coined decades ago in a 1992 novel but suddenly...

For all of the mechanics of marketing, the sales disciplines and the metrics built to drive your business operations at scale we often...

THE CEO NEEDS TO EVOLVE INTO A SOCIAL ANIMAL OR FACE EXTINCTION.. There's a lot being written about CEO and C-suite involvement in social...

Social media may well be the most potent customer channel there is today.  It's a connection between brands and consumers (as well as...

I want to share one of the most valuable lessons I have learned in my 15 years as a strategic marketer. Actually I want to share a simple...

I still remember fighting with my brother in the back of our dad's car as we thumbed through the oversized AA maps on our road trips. We...

We have all sat through those excruciating powerpoint presentations. "Death by powerpoint" we murmur as we slump into the beige...

It was over eighty years ago, back in the 1930’s, that the term “soap opera” was first used by members of the American press to describe...

Twitter has become a vibrant and excitable channel for customer complaints and praise. Corporations, large and small, have seen a massive...