Workshops
We understand how difficult it may be for smaller companies getting started to commit to full engagement projects, so we packaged a number of workshops with flexible On Demand attendance to help provide proven expertise and support related to some of the most material GTM challenges our customers face. These workshops are complimentary.
Problem statement: New logo sales softening, we need to get more revenue from existing customers.
1
Week
Develop a marketecture: How to build a platform story with modular capabilities and business intelligence to establish a land and expand strategy.
2
Week
Hiring hunters as Account Managers for the ‘perpetual prospect’ and building an operational model for both cross selling and upselling
3
Week
How to establish a customer advisory board and create forums to simulate best practices and cross selling.
4
Week
How to develop and articulate a compelling external roadmap to bring existing customers on a 100 day journey.
Problem statement: We need to improve conversion rates and reduce pipeline slippage.
1
Week
Understanding the 3 Question test and how it will help improve close rates and ACV.
2
Week
Why buy? Leaning into mandates, internal drivers and market demands.
3
Week
Why buy today? Working compelling events and cost of inaction into your value proposition.
4
Week
Why buy from you? It’s not your product that will stand you apart from the competition.
Problem statement: Sales, product and marketing are not aligned to win in our crowded market.
1
Week
The Three Legged Stool: How to establish a message mapping framework across product, sales and marketing.
2
Week
How to create a Path to the Number to improve CAC and align budgets and targets.
3
Week
Building a feedback loop between AMs and Product Management to drive winnable deals.
4
Week
Operationalizing with Urgency using a Business Performance Review (BPR) framework.