Testimonials
Hear directly from the leaders and teams we’ve partnered with about the impact our expertise, perspective, and partnership have had on their businesses.
Paul was instrumental in developing and establishing the Accelus market positioning and delivering a high growth GRC business - Great to work with.
David Craig, Former CEO Refinitiv, (Now part of LSEG)
_edited.jpg)
Following receiving Private Equity investment and a transformational acquisition the company needed new messaging that provided a strong consolidation theme and brand. Paul delivered this incredibly quickly and efficiently providing a key platform for our GTM approach.
Peter Sweetbaum, CEO Ethixbase360
Further to Private Equity investment Paul delivered compelling propositions and messaging to help drive value in various parts of our diversified global business. This ultimately supported our strategic growth goals and exit strategies.
Peter Grant, CEO SAI Global
RO40 was instrumental in helping us rebrand and refine our go-to-market strategy. [Paul’s] expertise brought clarity by aligning our sales, product, and marketing efforts, sharpening our focus on ideal customers and winnable deals, defining our value proposition, and developing pitch decks that directly supported sales. His deep understanding of our industry, technology, and the evolving AI landscape helped position us ahead of the competition, while his collaborative, consultative approach created a lasting impact on our sales team and overall business direction.
Nick Hockler, CEO Pypestream
Paul was the most sales-oriented CMO that I had the opportunity of working with. We crossed paths at both Refinitiv and at SAI 360 where his appreciation for private equity style management, naturally came to the fore. He provided direct leverage from marketing lift through to sales execution, with a real appreciation for the 'path to the number’.
Michael Orrick, CRO Global Relay
Rule of 40’s support in reshaping Household’s value proposition and messaging for a key US go-to-market strategy has been invaluable. Their guidance helped us clearly articulate our unique offerings, strengthen our narrative, and leverage advanced technology to drive value and streamline evaluation. They brought deep experience, analytical problem-solving, and exceptional listening and communication skills, while making the entire process professional, personable, and enjoyable.
Julie Oxberry, CEO Household
Paul helped Xapien reposition and distil our market message during a major market upheaval. This underpinned our expansion into large Enterprise accounts in the US and set the stage for a successful Series B raise.
Chris Green, CEO Xapien