Frameworks
This area features example frameworks our team deploys to capture and organize our collaborative work. These frameworks inform the creation of additional artifacts such as sales decks, content strategy, product roadmaps, thought leadership, target setting and land/expand modular product offerings to drive bundling with higher Average Contract Values (ACV) and longer (LTV) Life Time Values.
Framework 1:
Message Maps
Our message map aligns your strategic vision with market positioning and persona work which helps to ensure that product, sales and marketing are fully executing against a single coherent strategy and GTM plan.
Framework 2:
Business Performance Review
Organize your solution capabilities within a platform story with workflow and Bi/analytics. This framework supports a well articulated innovation story as well as helping to establish bundling, land and expand modularity and stickiness to support better retention rates.
Framework 3:
Marketecture
Align product, sales and marketing with operational rigor and a cadence that drives cadence and promotes execution against all market launch plans.
Ready to put RO40 to work?
We embed with your teams to build systems that work.
We can work with or adjacent to marketing and lean in where you have issues that need additional support, structure, and commercial focus to turn narrative positioning into operational motion and market delivery.
We don’t replace your teams.
We help them move with purpose, confidence, and consistency.