RO40 was built for leaders who don’t need more slides — they need progress.
They need motion. They need traction. They need a partner who can turn strategic intent into something the business can actually get behind.
We’ve led GTM alignment, market activation, demand creation, and commercial storytelling for organizations navigating transformation, scale, and pressure. We know what it takes to bring teams together, rebuild conviction, and create momentum that doesn’t evaporate after the offsite.
RO40 exists to help leaders move from direction to delivery — to turn strategy into systems, narrative into presence, and ambition into outcomes the market can feel.
Less noise. More traction. Real progress.
RO40 isn’t a consultancy that hands you a deck and disappears. We work alongside your leaders and teams to bring clarity, structure, and momentum — without taking over operations or people management.
You get:
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A strategic partner who helps you make better decisions
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A GTM operator who brings discipline and follow‑through
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A leadership ally who strengthens alignment and execution
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A commercial lens that keeps teams focused on outcomes
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Leadership mentoring that sharpens focus and execution
We help you move faster, reduce friction, and deliver results that matter.
Our Team
Paul Johns
Founding Partner
Paul brings over 20 years of experience in leading go-to-market teams within high-growth enterprise software companies. He has a strong emphasis on collaborating with sales and product leaders to drive compelling value propositions and develop highly scalable go-to-market strategies. Over the past decade, Paul has concentrated on private equity-backed businesses, establishing metrics that foster measurable growth. By focusing on differentiation in competitive markets, he has assisted numerous enterprises, both large and small, in creating significant value and enhancing their valuations.
Amorah Sandberg
Partner
Amorah is a seasoned sales leader with over 20 years of experience scaling global start-ups. Specializing in SaaS, she has consistently driven revenue growth and built strong customer relationships across industries. Amorah has held GTM leadership roles at ShareVault, Gigya, Bambuser, Karat, and Pypestream, contributing to successful exits, including an IPO, two acquisitions, and one company reaching Unicorn status. Since 2017, she has led a consulting firm focused on go-to-market strategies and recently joined Rule Of 40, continuing to deliver exceptional solutions tailored to client needs in the digital landscape.
Jacqueline Fleming
Partner
Jacqueline is a creative problem-solver with over 20 years of experience. Recognized as a digital disruptor, she has guided global enterprises through growth transformations, including HP and Thomson Reuters. Jacqueline has held leadership roles at private equity backed-businesses and venture capital fueled start-ups where she drove demand by prioritizing the voice of the customer. As a consultant, her consistent approach brings together insights, emerging tech, and cross-functional collaboration to execute strategies that connect sales with their audiences, driving meaningful and measurable outcomes.
Sean Kelly
Partner
Sean Kelly is a Search Engine Optimization (SEO) Specialist and Content Writer with over 6 years of experience driving organic growth for companies in the tech sector and beyond. Their holistic approach to SEO involves a balanced focus on Core Web Vitals optimization, competitor and industry analysis, and targeted, high-volume, content creation. With experience working with companies ranging from small startups to large, enterprise-scale businesses, Sean’s varied background in SEO allows them to develop custom-tailored strategies designed around your organization’s existing needs, potential obstacles, and future goals.
Lauren Clements
Partner
Lauren Clements is a seasoned marketing professional with 18 years of experience across various industries. She specializes in brand management, demand generation, and strategic marketing, leading teams to create data-driven campaigns that deliver measurable results. With a strong track record of developing innovative strategies aligned with business objectives, Lauren helps companies enhance their market presence and achieve sustainable growth. Holding an MBA in Marketing Strategy and Global Brand Management from Suffolk University in Boston, MA, she is passionate about driving solutions and measurable success for businesses.